In this webinar presenters showcase how ISVs in the APAC region are enabled for scale and growth, dig into the increased pace of data and AI innovation and how to thrive on the Microsoft Marketplace.
Whether you’re a start-up ISV or an enterprise developing software in-house, this webinar highlights the key steps you can take to increase your business innovation and growth.
Agenda
- ISV Innovation Hub Overview: Learn how Crayon collaborates with ISVs to drive growth and success.
- Data & AI Strategies: Leveraging modern technologies in software development.
- The Microsoft Marketplace: Strategies for making the marketplace work for your business and scale effectively.
- Customer Success Story: A real-world application of Crayon’s solutions with an ISV.
Key Takeaways
- What actually is the ISV Innovation Hub: It is designed to support ISVs at any growth stage – whether they are startups or mature organisations. The program focuses on four areas: program alignment, migration, optimisation, IP development, and marketplace support, providing tailored resources to accelerate ISV success.
- Incentives and Operational Guidance: Crayon helps partners leverage Microsoft’s marketplace incentives (e.g., $20K for $100K in sales by June 2025)
- Generative AI Impact and Accelerators: IVSs in the Innovation Hub can access specialised AI accelerators such as “Ask Your Data,” document intelligence, semantic invoice processing, and call center support, which rapidly bring value to customers.
- Marketplace Growth and Opportunity: The hyperscaler marketplaces (AWS, Microsoft, and Google Cloud) are rapidly growing, with a projected increase from $16 billion in 2023 to $85 billion by 2028. Microsoft’s marketplace, in particular, offers a substantial opportunity for ISVs to expand their reach, especially with Microsoft’s established customer trust and streamlined invoicing processes.
- Expanding Market Reach: Nick Milan, CEO and Co-Founder of CyTrack highlighted that even though his company has a already established a strong reputation with major industry players (like Ericsson and Avaya) they struggled to gain traction with the Microsoft and MSP community. Partnering with Crayon and the ISV Innovation Hub provided CyTrack a successful pathway to effectively enter these new channels and expand its market presence.
